Investors and lenders know that the “Build it and they will come” approach does not work.  Does your Sales & Marketing Plan unequivocally demonstrate your ability to deliver on your Financial Plan forecasts?  Without a detailed Sales & Marketing plan describing in detail how you intend to go to market, you plan will be read as another “just give me the money and it’ll all work out” proposal.  Bankers and investors see this type of approach in the majority of the business plans they review.  Your Sales & Marketing Plan must demonstrate your ability to perform to the forecasts put forth in the Financial Plan section.

Banks and investors like innovative ideas.  They INVEST in solid plans to generate revenue.

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