"Why would I pay you when I have a Sales Manager who should be able to do this in-house?"

If you have the expertise and the luxury of 6-12 months to establish whether an in-house program is effective or not, I would recommend you give it a try.  IF you are unusually fortunate and attract the right person(s), you may develop a winning program at minimal expense.  Most have found that instituting a program of this sort is akin to putting a new roof on your house.  You CAN do it yourself but it’s really a lot better decision to pay a pro to do it for a multitude of reasons.

“I tried other programs only to have a big hole in my checkbook and no tangible return.  What makes this different?”

The PMC program is all about meaningful and lasting behavior modification, not simply the transfer of knowledge.  We train by "doing", not lecturing.  In the maintenance phase, we have to re-earn our paycheck every 30 days to continue.  We establish long term relationships with CEOs and business owners who view us as the goose who laid the golden eggs.  They LOVE cutting the PMC check each month!

The perfect customer for PMC is the CEO/business owner who has:

• Tried all the passive marketing-based programs, including “Partnering” and have yet to see a demonstrable ROI.
• Hired and fired “experienced salesmen” who claimed they had a “Rolodex of contacts” and had little to show for the experience except 24 cashed salary checks.
• Grumbled to themselves as they walked through a quiet office in which not one phone line was lit up.

If you’ve done all this (or would rather avoid this), you may be ready for the PMC Sales Program.

"You don't know my business.  How can you accomplish anything?"

Direct sales organizations do not fail because they don’t know their product or industry.  SALES ORGANIZATIONS FAIL BECAUSE THEY ARE INEFFECTIVE IN GETTING IN FRONT OF RELUCTANT NEW PROSPECTS.  The PMC Sales Program teaches your sales team how to get in front of and transform reluctant prospects into revenue-generating customers REGARDLESS of the nuances of your products or services.  It is the sales process, not the product, that is limiting the success of most direct sales organizations.

 “What is your role during the Maintenance Phase?”

That’s up to you.  In some client companies, we serve as a “virtual” Vice President of Sales.  In other companies, we are positioned as a consultant who advises management.  It depends upon how you want to position us.  We know how to wear both the black hat and the white hat depending on what you feel you need to accomplish with your sales team.

See “Sales Case Study”